Analytics

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No More Big Data. Smart Data is here with Augmented Analytics
It was in 2005 that Roger Mougalas coined the term Big Data. Ever since, it has captured the imagination of industries across the spectrum, across the g...
The French (& our #Analytics) Have it!
The goal was never to brag. What to do when the world sides with the underdog and technology with the erstwhile world champion? That was the dilemma. Ou...
Analytics is what drives your business intelligence today
Analytics-enabled marketing is your right step in the right direction: The time is now!
Using Marketing Analytics to Measure the ROI of Marketing Activities
Unlike sales, R&D and operations, the marketing department’s contribution to the company’s bottom line is still a field that is not fully understood...
The Debate on Outsourced vs. In-House Analytics
Once upon a time, when brands needed to test the performance of their product or campaign ideas, they would busy themselves organizing focus groups and ...
Why Integrated Analytics Should Drive Your Marketing Strategy
The myriad ways in which consumers interact with brands, grow more complex and sophisticated with each passing year. Digital points of engagement are co...
How an Integrated 360-Degree View of the Customer can Boost your Marketing
Today every industry is looking forward to ‘disrupt’. No longer satisfied with merely growing sustainably, organizations today seek to chall...
Unlocking Consumer Parallelism through Analytics
Being a middle school student is not as simple as it used to be. Today it is all about group projects, hands-on experiments, and research-intensive assi...
How can Cross Channel Funnels change the way you look at Analytics!
A problem well stated is half solved. Funnel Analytics helps you identify the problem. Only if you know where your contacts drop out, you can figure out...