“Last click sale attribution doubled through multichannel automation"


"Term Insurance has a long look to book window, extending upto 30 days. Moreover payment to policy issuance involves multiple stages. An integrated marketing automation approach becomes imperative and Netcore has helped us with it. Thanks to this, our last click sale contribution through owned media increased from 1% to 12% in less than 6 months."

Vaibhav Kumar, Vice President & Head - Ecommerce & Digital Marketing, Max Life Insurance
Vaibhav Kumar, VP & Head - Ecommerce & Digital Marketing at Max Life Insurance