“Seen an uplift of 20-25% in Open Rates through ML features”

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"Sent Time Optimisation as a ML feature on Smartech has given us an uplift of 20 - 25 % in open rates, which led to increased clicks, resulting in increased lead generation. This enabled us to reach out to the customer at the most optimal time for a customer."

Jaimit Doshi, EVP - Kotak Securities