“Seen an uplift of 20-25% in Open Rates through ML features”


"Sent Time Optimisation as a ML feature on Smartech has given us an uplift of 20 - 25 % in open rates, which led to increased clicks, resulting in increased lead generation. This enabled us to reach out to the customer at the most optimal time for a customer."

Jaimit Doshi, EVP - Kotak Securities