WHAT IS PUSH NOTIFICATION?
About Push Notifications
Push Notifications are messages sent by the apps on your smartphone.
They may be displayed in various formats – as a banner, alert box, or interstitial, and these can be customised to temporary or permanent as per user preference… all depending on your Operating System.
With Smartphone usage skyrocketing, push notifications have become a very important marketing channel for mobile marketeers or app marketers.
What do Push Notifications do?
Push Notifications, as the name suggests, notify the smartphone user of information / updates / details / offers, etc. sent by the apps on their smartphone device.
Do note that an app marketer can only send push notifications to users who have installed their app, and that too only if the user has customised their phone setting to ‘allow’ the app to send them these. This process is called opting-in.
Some operating systems, such as Android, automatically opt the user in to receiving push notifications when the user downloads the app. On iOS, however, the app by default has to secure user’s permission to send app push notifications.
Why do we need Push Notifications?
From a user Point of View, our smartphones have in a way become the control centre for navigating through both our online & offline world. Push notifications are an important communication channel between us and our apps.
From a marketer’s PoV, Push Notifications are a fantastic way to have that 1:1 connect with our user. App usage data gives us the closest possible look into their transactional behaviour. When we use this data to respond with the right communication based on the user profile, we build user affinity. And this leads to high stickiness.
In the app world, this is the only way to attaining business success.
What makes App Push Notifications great for app marketers?
Push Notifications are your most direct way of talking to your app user.
APNs do not get lost in spam filters or go stale in a particular tab of an inbox.
Content is customisable to a great extent – Depending upon the user’s OS, you can use rich push notifications, use media including photos, graphics, etc. to make your messages visually appealing to the user.
APNs are displayed regardless of the user activity on their smartphone: For example, your APN will show up as a banner even while the user is on a voice call and not on your app.
It’s low-cost channel. And therefore, the ROI is much higher than other channels such as SMS. This has made APNs a very important part of every app & mobile marketer’s mobile marketing strategy.
What makes App Push Notifications great for users?
Push Notifications are uniquely designed and timed to suit the user’s customer journey, which in itself is a truly hyper-personalised way of communicating.
Examples? Here you go…
Alert : You’re using your GPS to guide your driver and meanwhile, using your mail inbox and you keep getting notifications on where to turn next.
Information: Your online fashion app gives you a heads-up on the sale starting midnight today.
Engagement: Your favourite sports news app sends you score updates
Reminder: Your travel bookings app reminds you to book your tickets for the hotel room you were looking at last week as only a few are left
Updates: Your online content generation app / platform tells you 5 users have recently commented on your article
The list goes on…
Important note to app marketers
As you can see, there are myriad ways in which your user depends on app push notifications for making the best use of your app. Smartech can easily help you power up your mobile marketing with its App Push Notifications and its industry-first feature Push Amplification
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