Predictive Marketing

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6 Ways in Which Artificial Intelligence Powers Marketing Automation
Almost two decades ago, digital marketing saw a huge wave of change with the rise of marketing automation. By taking away the effort of carrying out rep...
Predictive App Marketing: The Next-Gen Mobile Marketing Technology for CMOs
If you’re a mobile marketer, then you must have heard about ‘predictive analytics’ and ‘predictive marketing’. And, if data is the lifeblood of your mar...