Personalized Marketing

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How Fashion & Apparel E-Commerce Brands  Can Use Product Recommendations to Increase Re...
Personalization is no longer merely a buzzword for modern-day marketers, like you. It needs to act as the foundation of all your marketing activities, e...
25 Personalization Statistics That Every Marketer Needs to Know!
Marketing has evolved considerably with the passage of time. Traditional Marketing, which primarily revolved around broadcast messaging, has now changed...
Expert Views: Banwari Lal, CEO of Carwale, on how AI-led Personalization Resulted in 70% Inc...
Personalization isn’t just another run-of-the-mill marketing terminology or strategy. Knowing that the AI-based personalization pay-off is massive, mark...
12 E-commerce Personalized & Non-personalized Product Recommendation Tactics to set you...
Sometimes I feel my Netflix account knows me better than some of my best friends do. Why would I say that? Well, it cares about my preferences, remember...
Media & Publishing: How to Build Personalized Engagement That Makes Your Readers, Read
Every day, a whopping average of 92,000+ articles are published. Although it may be difficult to wrap your mind around this figure, this is the competit...
AI-driven Real-Time Personalization – 5 Popular Alternatives to Evergage
The success of all the internet and E-commerce super giants Amazon, Netflix, and Spotify has proven the mettle of personalization. And yet, “there are o...
Build vs. Buy: 7 Reasons to Consider Before Building a Personalization Platform In-House
COVID-19 may have temporarily (and, in some ways permanently) changed the business and marketing playbook. But, what it hasn’t (and, shouldn’t!) change ...
Smartech Personalization: Revealing the 15-Minute Integration Secret
Our AI engine, Raman, can predict with high accuracy what product or content each customer is likely to buy or consume next Powered with this knowledge,...
Mobile App Personalization: 10 Ways to Convert and Retain App Users at Scale
We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data...
Expert’s View:  Shwetha Iyer, Head of Marketing, Zee5, on Leveraging AI to Drive Innovation
We live in a time where effective marketing across channels would seem impossible without the use of AI technologies. Today’s customers demand personali...
Expert’s View: Meera Iyer, CMO, MedLife on Leveraging AI to Boost Cross Selling
Just like the idea of man flying high in the sky was inconceivable until airplane was invented, the concept of machines having the intelligence of human...
E-commerce: Delivering Delightful Customer Experiences Through Personalization
If one was to explain ecommerce personalization in a simple manner, this could be it. When you walk into a physical brick and mortar store, what really ...
4 Personalization Strategies For Startups To Cut Through The Noise
A huge brand, a mid-size business, or a startup – the expectation of a customer in each case is the same: A personalized experience.   I have ...
Media OTT: Top Personalization Tips to Attract & Retain Subscribers
Media OTT world is getting increasingly crowded. Be it the music or the video format.   Around two months ago, Disney unveiled its video-on-de...
Email Marketing – How To Unlock Next-Level Personalization
We’ve all heard about how powerful emails can be for your marketing strategy. But exactly how much? The following numbers might help you paint a picture.
Personalization and Travel: Delighting your Customers all the Way!
Today’s travelers have a world of opportunity available to them at the touch of a button. Their social media streams are filled with images and opportun...
AI-based Personalization Trends Redefining Marketing in Travel
With Online Travel Agencies (OTA) making travel bookings easier than ever, the online travel sales has seen a rise of 10.4% between 2017 and 2018 and is...
Personalization in E-Commerce – 7 Trends to Watch in 2020
This holiday season, I accompanied my grandfather to a shoe shop in his neighbourhood. The shop owner already knew his shoe size, the brands, colours, a...