Personalized Marketing

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AI-based Personalization Trends Redefining Marketing in Travel
With Online Travel Agencies (OTA) making travel bookings easier than ever, the online travel sales has seen a rise of 10.4% between 2017 and 2018 and is...
Personalization in E-Commerce – 7 Trends to Watch in 2020
This holiday season, I accompanied my grandfather to a shoe shop in his neighbourhood. The shop owner already knew his shoe size, the brands, colours, a...
AI-Powered Real-Time Personalization: 6 Popular Alternatives to Dynamic Yield
Voted by the Association of National Advertisers (ANA) as the Marketing Word of the Year, 2019 – personalization is more than just a passing fad that ha...
How to Reinvent E-Commerce Personalization in 2020
The other day, my mom shared a list of things she wanted to buy, and said, “Order them online, the sale season is here!” I was amused about how the user...
The ‘AI plus Personalization’ Boon: Transforming E-Commerce
Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...
Reducing Ecommerce Bounce Rates using Data Personalization Techniques
The e-commerce market is an extremely competitive industry; hence, businesses always aim to follow creative ways to increase their sales and the number ...
Is Your Personalization Experience Intelligent or Dumb?
In today’s digital world, the role of marketers has evolved way beyond from just sending promotional campaigns. You as modern marketers play a key part ...
How to Personalize Your Cross-Selling and Upselling Strategy
“Should I get you your favorite wine with the pasta?, the waiter asked me as I sat to have an evening meal at my favorite restaurant. Quite impressed by...
Using Data: Steps to Implement Personalized Marketing Strategy
Let’s start this one with talking about first dates.  It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or ...
How to do Personalized Marketing in the Travel Industry?
Imagine you enter a barista, the server knows you and gives you a perfectly brewed cup of coffee that you love. It’ll be a day-made moment, right? This ...
Personalization lessons from award-winning digital marketing campaigns
Personalization has been a buzzword in the marketing world for the last few years. Every marketer dreams of executing that perfect personalized campaign...
5 Examples of Delightful Moments of Personalization in Customer Journey
Unlike the halcyon days of marketing, when both competition and information were limited in business, things are different now. The race for customer at...
AI-based Hyper Personalisation for Enhanced Customer Experience
Gartner predicts that organizations that excel in personalisation will outsell companies that don’t by 20%.
How to Make Money through SMS Marketing
Let’s face it: Most of us believe that SMS marketing doesn’t work anymore. If you’re a marketer, you probably pay more attention to channels like ...
5 Effective Push Notification Campaigns for E-Commerce Apps
Retail commerce has rapidly moved towards a fine blend of both offline and online experiences. Today, customers switch seamlessly between physical and d...
How Can Hyper-Personalised Marketing Deliver Better Customer Experiences at Scale?
Decades ago, local grocery store owners had to remember the names of their regular customers, the preferences and life styles of their most loyal custom...