Personalized Marketing

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AI-driven Real-Time Personalization – 5 Popular Alternatives to Evergage
The success of all the internet and E-commerce super giants Amazon, Netflix, and Spotify has proven the mettle of personalization. And yet, “there are o...
Build vs. Buy: 7 Reasons to Consider Before Building a Personalization Platform In-House
COVID-19 may have temporarily (and, in some ways permanently) changed the business and marketing playbook. But, what it hasn’t (and, shouldn’t!) change ...
Smartech Personalization: Revealing the 15-Minute Integration Secret
Our AI engine, Raman, can predict with high accuracy what product or content each customer is likely to buy or consume next Powered with this knowledge,...
Mobile App Personalization: 10 Ways to Convert and Retain App Users at Scale
We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data...
Expert’s View:  Shwetha Iyer, Head of Marketing, Zee5, on Leveraging AI to Drive Innovation
We live in a time where effective marketing across channels would seem impossible without the use of AI technologies. Today’s customers demand personali...
Expert’s View: Meera Iyer, CMO, MedLife on Leveraging AI to Boost Cross Selling
Just like the idea of man flying high in the sky was inconceivable until airplane was invented, the concept of machines having the intelligence of human...
E-commerce: Delivering Delightful Customer Experiences Through Personalization
If one was to explain ecommerce personalization in a simple manner, this could be it. When you walk into a physical brick and mortar store, what really ...
4 Personalization Strategies For Startups To Cut Through The Noise
A huge brand, a mid-size business, or a startup – the expectation of a customer in each case is the same: A personalized experience.   I have ...
Media OTT: Top Personalization Tips to Attract & Retain Subscribers
Media OTT world is getting increasingly crowded. Be it the music or the video format.   Around two months ago, Disney unveiled its video-on-de...
Email Marketing – How To Unlock Next-Level Personalization
We’ve all heard about how powerful emails can be for your marketing strategy. But exactly how much? The following numbers might help you paint a picture.
Personalization and Travel: Delighting your Customers all the Way!
Today’s travelers have a world of opportunity available to them at the touch of a button. Their social media streams are filled with images and opportun...
AI-based Personalization Trends Redefining Marketing in Travel
With Online Travel Agencies (OTA) making travel bookings easier than ever, the online travel sales has seen a rise of 10.4% between 2017 and 2018 and is...
Personalization in E-Commerce – 7 Trends to Watch in 2020
This holiday season, I accompanied my grandfather to a shoe shop in his neighbourhood. The shop owner already knew his shoe size, the brands, colours, a...
AI-Powered Real-Time Personalization: 6 Popular Alternatives to Dynamic Yield
Voted by the Association of National Advertisers (ANA) as the Marketing Word of the Year, 2019 – personalization is more than just a passing fad that ha...
How to Reinvent E-Commerce Personalization in 2020
The other day, my mom shared a list of things she wanted to buy, and said, “Order them online, the sale season is here!” I was amused about how the user...
The ‘AI plus Personalization’ Boon: Transforming E-Commerce
Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...
Reducing Ecommerce Bounce Rates using Data Personalization Techniques
The e-commerce market is an extremely competitive industry; hence, businesses always aim to follow creative ways to increase their sales and the number ...