Personalized Marketing

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Reducing Ecommerce Bounce Rates using Data Personalization Techniques
The e-commerce market is an extremely competitive industry; hence, businesses always aim to follow creative ways to increase their sales and the number ...
Is Your Personalization Experience Intelligent or Dumb?
In today’s digital world, the role of marketers has evolved way beyond from just sending promotional campaigns. You as modern marketers play a key part ...
How to Personalize Your Cross-Selling and Upselling Strategy
“Should I get you your favorite wine with the pasta?, the waiter asked me as I sat to have an evening meal at my favorite restaurant. Quite impressed by...
Using Data: Steps to Implement Personalized Marketing Strategy
Let’s start this one with talking about first dates.  It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or ...
How to do Personalized Marketing in the Travel Industry?
Imagine you enter a barista, the server knows you and gives you a perfectly brewed cup of coffee that you love. It’ll be a day-made moment, right? This ...
Personalization lessons from award-winning digital marketing campaigns
Personalization has been a buzzword in the marketing world for the last few years. Every marketer dreams of executing that perfect personalized campaign...
5 Examples of Delightful Moments of Personalization in Customer Journey
Unlike the halcyon days of marketing, when both competition and information were limited in business, things are different now. The race for customer at...
AI-based Hyper Personalisation for Enhanced Customer Experience
Gartner predicts that organizations that excel in personalisation will outsell companies that don’t by 20%.
How to Make Money through SMS Marketing
Let’s face it: Most of us believe that SMS marketing doesn’t work anymore. If you’re a marketer, you probably pay more attention to channels like ...
5 Effective Push Notification Campaigns for E-Commerce Apps
Retail commerce has rapidly moved towards a fine blend of both offline and online experiences. Today, customers switch seamlessly between physical and d...
How Can Hyper-Personalised Marketing Deliver Better Customer Experiences at Scale?
Decades ago, local grocery store owners had to remember the names of their regular customers, the preferences and life styles of their most loyal custom...
The Power of Personalised Emails
According to a survey conducted by McKinsey as early as 2014, “E-mail is a significantly more effective way to acquire customers than social media — nea...