Mobile Marketing Strategy

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Mobile Marketing: In-App Messaging Best Practices to Boost Engagement & Retention Rates
Mobile Marketing is no cakewalk. With the ever-increasing competition across app stores, to rise above the clutter to drive app user engagement & re...
4 User Engagement Tips to Boost the Health of Your Fitness Apps
The health and fitness apps industry is growing exponentially with more and more people adopting healthier lifestyles. Users aren’t shying away to opt f...
6 Health and Fitness Mobile Apps Sprinting Their Way to Success!
Whether one works out in a gym regularly, practices yoga religiously, goes out to run every day, follows a balanced diet, or just plans to do one or mor...
5 Best Examples of Gaming App Push Notifications to Level Up your Engagement Game
Eat that fruit! Remember the good old Snake game? Those blinking pixels of that legendary mobile game? 1997 was the year mobile gaming first entered pub...
Mobile Payment Apps: 4 Best Practices to Fuel User Engagement and Retention
Today, a whole generation of people doesn’t understand the idea of updating a bank account passbook, or filling up a cash withdrawal form in a bank to c...
App Walkthroughs: Improve User Engagement and Retention with Interactive Onboarding
Have you ever been on a rollercoaster ride? If yes, then do you recall the edge-of-the-seat ups and downs, the head-rush from the varying speeds across ...
Push Notification Essentials: What You Need to Focus on Before Sending Your Notifications
You’ve created an app, secured app downloads, and are rapidly increasing your user base. Now, in order to keep them engaged you use a multi-channel mark...
User Acquisition 101: 7 Advanced Tips to Boost your App Installs
Let me guess! You’ve built a killer mobile app! It is a one-of-a-kind, completely functional, useful app that addresses a genuine customer pain point. Y...
5 Hacks to Drive Higher User Retention for Ride-Hailing Apps
Calling a ride has never been easier. Download the app, enter your location details, choose a convenient payment option, and voila! A few minutes later ...
9 Mistakes That Will Kill Your Relationships With App Users
Increasing mobile app conversions is the top priority and challenge for every marketer.
How to Increase CTR (Click-Through Rate) of Your Push Notifications
When it comes to increasing your app engagement and retention, push notifications are the key. Did you know that sending push notifications can increase...
5 Best Push Notification Campaigns that Act as Conversion Catalysts
Let’s be honest, your conversion funnel is not a funnel in reality. It is a complicated, criss-cross journey, full of twists and turns. Your users trave...
How Smartech’s Push Amplification Helped Thomas Cook Achieve 44% Higher Push Notification De...
 App push notifications are unquestionably the most powerful tool in your mobile marketing strategy today. With the degree of personalisation that ...
5 Awesome Ways in Which Artificial Intelligence is Redefining Mobile Marketing
Artificial Intelligence or AI is no longer an alien term to marketers today. It has gone from being a futuristic tech trend to watch out for to a realis...
App User Onboarding: 5 Best Practices to Ace Your First Aha! Moment
You’ve created an amazing app, put in place an effective app marketing strategy, and bagged over a million downloads!
4 Hacks to Boost User Engagement with Personalised Push Notifications
Digital marketing today is all about fostering 1:1 customer relationships at scale.  As result-oriented and performance-driven marketers, you need ...
Predictive App Marketing: The Next-Gen Mobile Marketing Technology for CMOs
If you’re a mobile marketer, then you must have heard about ‘predictive analytics’ and ‘predictive marketing’. And, if data is the lifeblood of your mar...
Push Notifications vs. In-App Messages: What’s Best for your User Engagement Strategy?
Push Notifications and In-App Messages are like the two hands of an ambidextrous mobile marketer. Neither can replace the other. As a result-driven mobi...