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Crisis Conversations: Rahul Mishra, CMO, Shemaroo Entertainment, on How OTT is Combating COV...
The unprecedented crisis brought about by the coronavirus pandemic has proven to be a massive disruption for many industries. Many key businesses have t...
Media OTT: Personalization Strategies to Get Closer to Your Users During Social Distancing
The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be...
Retail, Travel, & E-commerce: Email Marketing Strategies To Cope With Corona Crisis
None of us was prepared for such a huge crisis. ­ There are 13,000 new COVID-19 cases reported every day and it’s growing fast.
13 Common Personalization Myths You Must Stop Believing
Lately, we have been seeing a lot of myths on personalization doing rounds in the marketing circle. There seems to be a lot of confusion around the impl...
Independence Day Surprise! Introducing Chatbot in Website Overlays #ProudToBeIndian Contest
India Turns 72! Here’s wishing you a very Happy Independence Day!
AdTech + Martech = MadTech & why that is AWWWEsome!
These are interesting times. An open letter to the Modern Marketer…