Marketing ROI

banner
Mobile Marketing Automation: Embrace the Blistering Power of Smartech’s SDK v3.0
At Smartech, it has been our constant endeavour to embrace the spirit of innovation and improvement so brands across industries can deliver highly perso...
How to Write Impactful Marketing Campaign Titles?
As a marketer, you already know how difficult it is to write a winning campaign title that not only meets the low hanging metrics – open rates, CTRs etc...
7 Reasons Why Marketing Automation is Important
Embracing marketing technology is undeniably essential for the modern marketer. Especially in today’s digital era, where automation is the lifeblood of ...
Optimise your Marketing Strategy with Frequency Capping
An old adage that has continued to stand the test of time says “anything in excess is always bad”.
Dial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom Apps
For digital businesses like yours, your web and app platforms are mere extensions of the overall brand persona, product/solution offering, and customer ...
Measure your Marketing Campaign’s Effectiveness and ROI with Control Groups
A few months ago, the salesman at the nursery I buy plants from sold me a new, advanced fertiliser, with the promise that it would cure all my concerns ...
Netcore’s Bothra, on the role of marketing as a business driver
Marketing is one of the leading business functions that has been able to demonstrate the varied advantages of deploying new age technologies. Marketing ...
Protect your Marketing Budget from Rising SMS Costs
The rising SMS costs are proving to be a classic case of ‘Who Moved My Cheese’ for the Digital marketer. Just when the Indian modern marketer is finding...
Using Marketing Analytics to Measure the ROI of Marketing Activities
Unlike sales, R&D and operations, the marketing department’s contribution to the company’s bottom line is still a field that is not fully understood...
The Debate on Outsourced vs. In-House Analytics
Once upon a time, when brands needed to test the performance of their product or campaign ideas, they would busy themselves organizing focus groups and ...
Why Integrated Analytics Should Drive Your Marketing Strategy
The myriad ways in which consumers interact with brands, grow more complex and sophisticated with each passing year. Digital points of engagement are co...
How an Integrated 360-Degree View of the Customer can Boost your Marketing
Today every industry is looking forward to ‘disrupt’. No longer satisfied with merely growing sustainably, organizations today seek to chall...