Hyper Personalization

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How Can D2C Brands Deliver 1:1 CX at Scale?
Just as a conductor coordinates dozens of musicians in an orchestra to create an experience greater than the sum of their individual parts, you as a mar...
5 Best Rich Relevance Alternatives to implement Omni-channel Personalization
Let’s accept it; advanced personalization is the only way to stay ahead in your marketing game! But sadly, only about 9 percent of marketers have been a...
AI-driven Real-Time Personalization – 5 Popular Alternatives to Evergage
The success of all the internet and E-commerce super giants Amazon, Netflix, and Spotify has proven the mettle of personalization. And yet, “there are o...
Build vs. Buy: 7 Reasons to Consider Before Building a Personalization Platform In-House
COVID-19 may have temporarily (and, in some ways permanently) changed the business and marketing playbook. But, what it hasn’t (and, shouldn’t!) change ...
Smartech Personalization: Revealing the 15-Minute Integration Secret
Our AI engine, Raman, can predict with high accuracy what product or content each customer is likely to buy or consume next Powered with this knowledge,...
Media OTT: Top Personalization Tips to Attract & Retain Subscribers
Media OTT world is getting increasingly crowded. Be it the music or the video format.   Around two months ago, Disney unveiled its video-on-de...
AI-Powered Real-Time Personalization: 6 Popular Alternatives to Dynamic Yield
Voted by the Association of National Advertisers (ANA) as the Marketing Word of the Year, 2019 – personalization is more than just a passing fad that ha...
How to Reinvent E-Commerce Personalization in 2020
The other day, my mom shared a list of things she wanted to buy, and said, “Order them online, the sale season is here!” I was amused about how the user...
The ‘AI plus Personalization’ Boon: Transforming E-Commerce
Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...
Reducing Ecommerce Bounce Rates using Data Personalization Techniques
The e-commerce market is an extremely competitive industry; hence, businesses always aim to follow creative ways to increase their sales and the number ...
Is Your Personalization Experience Intelligent or Dumb?
In today’s digital world, the role of marketers has evolved way beyond from just sending promotional campaigns. You as modern marketers play a key part ...
AI-based Hyper Personalisation for Enhanced Customer Experience
Gartner predicts that organizations that excel in personalisation will outsell companies that don’t by 20%.
How Can Hyper-Personalised Marketing Deliver Better Customer Experiences at Scale?
Decades ago, local grocery store owners had to remember the names of their regular customers, the preferences and life styles of their most loyal custom...
Marketing Technology Trends for 2020
It’s a wrap.  We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitemen...