Email Marketing

Email vs. SMS: Selecting the Right Channel for Improved User Engagement
24X7 online users. Non-linear customer journeys. Large quantities of user data. Increasing number of marketing channels. Evolving user expectations.
Push Notifications vs. Email: 5 Tips to Help you Choose the Right Channel for User Engagement
Today’s users don’t follow straightforward customer journeys. We exist in a multi-channel, cross-device world.