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AI-driven Real-Time Personalization – 5 Popular Alternatives to Evergage
The success of all the internet and E-commerce super giants Amazon, Netflix, and Spotify has proven the mettle of personalization. And yet, “there are o...
8 Post-COVID E-Commerce Personalization Strategies for Re-Growth
The ongoing COVID-19 pandemic has come as a “White Swan” event that is likely to wipe out $2.7 trillion from the global economy in lost output. Set in a...
The Martechno Beat: David Raab on the Role of CDPs in Delivering Personalization at Scale
The ongoing COVID-19 global pandemic has confined most of us to our homes through government-sanctioned lockdowns. In such a scenario; customer behaviou...
E-commerce: Delivering Delightful Customer Experiences Through Personalization
If one was to explain ecommerce personalization in a simple manner, this could be it. When you walk into a physical brick and mortar store, what really ...
4 Personalization Strategies For Startups To Cut Through The Noise
A huge brand, a mid-size business, or a startup – the expectation of a customer in each case is the same: A personalized experience.   I have ...
Media OTT: Top Personalization Tips to Attract & Retain Subscribers
Media OTT world is getting increasingly crowded. Be it the music or the video format.   Around two months ago, Disney unveiled its video-on-de...
Personalization in E-Commerce – 7 Trends to Watch in 2020
This holiday season, I accompanied my grandfather to a shoe shop in his neighbourhood. The shop owner already knew his shoe size, the brands, colours, a...
AI-Powered Real-Time Personalization: 6 Popular Alternatives to Dynamic Yield
Voted by the Association of National Advertisers (ANA) as the Marketing Word of the Year, 2019 – personalization is more than just a passing fad that ha...
Reducing Ecommerce Bounce Rates using Data Personalization Techniques
The e-commerce market is an extremely competitive industry; hence, businesses always aim to follow creative ways to increase their sales and the number ...