Data Driven Marketing

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The Martechno Beat: The Secret Recipe for 10X Travel App Growth at Ixigo.com
The technological advancements have transformed the travel and tourism industry completely. The digital revolution has changed the way people travel. Un...
Smartech Revenue Dashboard: Marketing Efficiency Measurement Made Easy!
As a data-driven marketer, you don’t want to pointlessly spend precious marketing dollars on campaign after campaign, attempting to move the needle on y...
Using Data: Steps to Implement Personalized Marketing Strategy
Let’s start this one with talking about first dates.  It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or ...
Data Collection: Strategies to Identify and Collect Quality Data for Marketing
With the Internet of Things surrounding every bit of our lives, not a single activity of ours in the digital universe goes without leaving its imprints....