Customer Lifecycle Marketing

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How does RFM Analysis Help Customer Segmentation in E-commerce
I remember that until a few years ago, there were only a handful of reliable e-commerce platforms from where I used to buy only some products- mostly bo...
Drip Marketing: A Beginner’s Guide to Lifecycle Email Marketing
Whether you’re a startup or an established business, email marketing will always remain a crucial cog in your marketing machinery. Effective email marke...