Customer Journey

5 Examples of Delightful Moments of Personalization in Customer Journey
Unlike the halcyon days of marketing, when both competition and information were limited in business, things are different now. The race for customer at...
Email vs. SMS: Selecting the Right Channel for Improved User Engagement
24X7 online users. Non-linear customer journeys. Large quantities of user data. Increasing number of marketing channels. Evolving user expectations.
Attention Mutual Fund Marketers: Here’s how you debug your customer’s journey
How will you identify the right customer? As a marketer, how will you map your customer’s journey? How to target them as specifically as possible in thi...