Customer Engagement

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Crisis Conversations: Rahul Mishra, CMO, Shemaroo Entertainment, on How OTT is Combating COV...
The unprecedented crisis brought about by the coronavirus pandemic has proven to be a massive disruption for many industries. Many key businesses have t...
WhatsApp Business Solution: Reimagine Personalization in the Engagement Economy Part 2
Now that you are all familiar with the basics of WhatsApp Business and WhatsApp Business API, let us delve deeper into how the API can be used by brands...
WhatsApp Business Solution Enabling Personalization in the Engagement Economy – Part 1
Messaging is a critical part of mobile usage and WhatsApp is the undisputed king of messaging apps. It is a great platform for businesses to take custom...
Quieter Web Push Notification UI: When Silence & Delightful User Experiences Are Golden!
Ever since its rapid adoption by digital businesses in 2015, web push notifications have reinforced their standing as an effective channel of user engag...
WhatsApp Business: Reimagine Personalized Customer Engagement through Smartech!
There’s an unconventional yet impactful statistic that puts the hype around instant messaging apps into perspective.