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The Martechno Beat: David Raab on the Role of CDPs in Delivering Personalization at Scale
The ongoing COVID-19 global pandemic has confined most of us to our homes through government-sanctioned lockdowns. In such a scenario; customer behaviou...
Understanding Customer Data Platforms
“Customer is indeed the king, but running a kingdom is no child’s play. Knight, minister, jester, advisor, are you there for your king in every wa...
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide
Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did. If one were to outline each i...
Marketing Technology Trends for 2020
It’s a wrap.  We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitemen...