Campaign Performance

Launching Campaign Smart Tagging: New Feature Makes It Easier to Measure Campaign Performance
The 4 ‘R’s of AI-driven (Artificial Intelligence) marketing constitute the sole success mantra for us data-driven marketers.
Optimise your Marketing Strategy with Frequency Capping
An old adage that has continued to stand the test of time says “anything in excess is always bad”.
Dial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom Apps
For digital businesses like yours, your web and app platforms are mere extensions of the overall brand persona, product/solution offering, and customer ...
Measure your Marketing Campaign’s Effectiveness and ROI with Control Groups
A few months ago, the salesman at the nursery I buy plants from sold me a new, advanced fertiliser, with the promise that it would cure all my concerns ...