Understanding your Customers Better with Cohort Analysis!
What its about?
Today in many ways, customer engagement has become the most important metric for any modern marketer. Driving a great customer engagement requires two big components: behavioral analytics and engagement automation.
Here Cohort Analysis allows you to pick up on patterns and trends that are necessary and discover hidden insights about your business. Like what kind of journey do your customers go through before they convert? Which campaign led to drop in leads in a particular month? How far are your leads from conversion who belong to the current month cohort?
Listen this webinar with Parisa Rai, Data Scientist at Netcore to explore the unmatched potential and possibilities using Cohort Analysis with your data!
Key Takeaways from this Webinar
- What is Cohort Analysis and how it is going to work for you?
- The most impactful Cohorts used in Marketing
- How different teams may use Cohort Analysis differently
- How to get comparisons of efficiency of different marketing channels using Cohorts