How to Increase Customer Lifetime Value (CLV)
What its about?
While marketers spend heavily on acquiring new customers, engaging and up-selling/cross-selling to existing customers is essential to ensure profitable growth.
We all know that having a unified view of customer is the key to identify how customers are progressing through their buying journey, but more importantly it provides an understanding of which channels to focus your marketing efforts to deliver exceptional 1:1 customer experience.
Join leaders from HDFC Life, a leading insurance player and Netcore, as we deep-dive into data-driven marketing, focusing on the key aspects of marketing technology that you need to fully optimise your cross-channel marketing spends and increase engagement & ROI.
Key Takeaways from this Webinar
- The benefits of a data-driven approach
- The role of predictive modelling and analytics
- The importance of a full-stack marketing automation platform
- The benefits of plotting customers journey
- CASE STUDY – How HDFC Life increased Customer Lifetime Value (CLV) by 20%