How EaseMyTrip Boosted ROI by 275x, with Smartech Contributing 4.5% of its Flight Business
What its about?
The online travel industry in India continues to grow by leaps and bounds. Valued at over $2 billion, India spends almost 11% of its disposable income on travel, much higher that developed economies such as the USA (8%) and Japan (10%).
Set in this backdrop, the average Indian consumer has multiple options to book his/her flight, train, and bus tickets – across websites and mobile apps. Since starting operations in 2008, EaseMyTrip has rapidly grown to emerge as the 2nd largest online travel booking platform in India.
But, driving personalised customer engagement while focusing on monetisation and retention in such a competitive market is always a major challenge. This is precisely where and how Smartech’s full-stack marketing automation platform became an able growth enabler to EaseMyTrip, helping them unlock the true potential of their business across channels.
Key Takeaways from this Webinar
- Learn about the growth of the online travel booking industry in India over the years and the future outlook in terms of market size and scale
- Understand the primary customer engagement and retention challenges faced by players such as EaseMyTrip, in this space
- Learn about cutting-edge martech solutions implemented by Smartech that helped EaseMyTrip boost conversions across both web and mobile app platforms
- Identify the emerging application of ML/AI and other futuristic martech solutions that are shaping the marketing strategy in the online travel booking space