Evolving Marketing Communication Channels for Personalised Customer Engagement
What its about?
Today’s evolved customer consumes content across multiple channels and devices. Marketers need to adapt quickly to create personalised, seamless customer engagement throughout the buying journey.
As today’s customer consumes content across a growing list of channels and devices, marketers need to create targeted, seamless, and personalised customer experiences. But personalising at scale and across channels can be a challenge. Learn how to turn this challenge into an opportunity.
Key Takeaways from this Webinar
- New marketing channels and the benefits of integrated cross-channel engagement
- How Web tracking and Web engagement can fuel a successful cross-channel strategy
- How to connect online and offline mediums for effective engagement