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Marketing Technology Trends for 2020

It’s a wrap. 

We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitement and a new set of challenges. The year 2020 is sure to be one such new beginning. On the marketing front, I am expecting a lot of exciting martech trends and changes this year. While 2019 saw the emergence of a lot of ideas, 2020 is going about the maturation of those ideas.

This article is focused specifically on trends in marketing from technology perspective. It covers insights and benchmarks which will help you have better marketing conversations within your organization, and also with your customers. 

Let’s get started then.

Continue reading “Marketing Technology Trends for 2020”

How to Personalize the Experience of Your Travel Customers at Every Stage of Their Journey

Today’s travelers have a world of opportunity available to them at the touch of a button. Their social media streams are filled with images and opportunities to visit places both near and far. In this “choose- your-own adventure” landscape, travelers may want to book a weekend with extended family or indulge in a week-long cooking class at Julia Child’s former home in the South of France.

The way world travels today, has changed. In this mobile-first world, consumers want to be in control. They’re likely to start research via a smartphone and complete the task later on a laptop — maybe. They want to compare flights, hotels, and excursions on OTA’s, websites, and social media on whatever device is at hand.

This comparison stage can last days or weeks with dozens of touchpoints. Google tells us that search intent narrows once flights are booked. Once the destination is chosen, then it’s natural to look for tours, restaurants, and other activities.

Anything is possible and it all offers online travel companies plenty of opportunity to offer customers personalized and relevant content in this fast-paced, mobile-first world.

However, those opportunities also bring a set of challenges for travel brands.

Continue reading “How to Personalize the Experience of Your Travel Customers at Every Stage of Their Journey”

AI-based Personalization Trends Redefining Marketing in Travel

With Online Travel Agencies (OTA) making travel bookings easier than ever, the online travel sales has seen a rise of 10.4% between 2017 and 2018 and is expected to reach a whopping figure of 817.54 billion US dollars in 2020.

While the industry expanding so fast, and the marketing technologies evolving at an incredible pace, the customer expectations are growing too. The new-age customer has now grown intolerant to all kinds of mass marketing content and expects nothing less than an absolutely hyper-personalized experience. And every brand is now focusing on delivering it by adopting the latest AI-based personalization techniques.

Continue reading “AI-based Personalization Trends Redefining Marketing in Travel”

Personalization in E-Commerce – 7 Trends to Watch in 2020

This holiday season, I accompanied my grandfather to a shoe shop in his neighbourhood. The shop owner already knew his shoe size, the brands, colours, and price range he prefers. He greeted my grandfather, and over a 5-10 minutes banter, the purchase was done. Happy customer, happy businessman!

Continue reading “Personalization in E-Commerce – 7 Trends to Watch in 2020”

A Definitive Guide to Mobile App User Retention

The effectiveness of growth hacking in app marketing is dwindling!

Over the years, product managers and marketers, like you, have been using this mantra to grow your business: Acquiring more users!

While this mantra may have helped you gain that initial traction for your app business, you may have soon realized that this cannot continue since your user acquisition costs eventually skyrocket, resulting in minimal ROIs.

The Problem?

The key problem is the definition of growth. It seems easy when you try to solve the problem of growth by thinking that you just need more users. Isn’t it?

Within 30 days, most mobile apps lose 90% of all their users. The mobile app user retention rate (global) decreased from 38% in 2018 to 32% in 2019.

There are way too many companies asking, “How do we acquire more users?” that should instead be asking “How do we get better at keeping the users we already have?”

Jamie Quint

This is exactly where user retention comes in.

Smart Questions to Ask Yourself:

  1. Will acquiring more users and multiplying your downloads alone help you maximize your company’s ROI?
  2. Has sending unsegmented push notifications and blast emails daily with offers and discounts to your entire user base helped in increasing revenue?
  3. How much time do you actually spend in planning your marketing activity and executing it?
  4. Does it cost you a lot to acquire a new user as compared to retaining an existing one?

User retention is crucial for mobile marketers. It is the leading indicator of your app business and a north star metric that helps in determining future success. It is important to allocate adequate resources and time to retaining your existing users as to acquiring new users.

Defining User Retention

User retention is the ability of a mobile-enabled business to retain its mobile app users over a period of time. In simple terms, user retention is getting your users to keep using your app.

“User retention is the ultimate measure of whether everything your mobile product, messaging, and overall experience is working.”

Hila Qu, VP of Growth at Acorns

User retention has to be the north star metric for data driven marketers. According to Gartner, 80% of your future profits will come from just 20% of your existing users. For every user, you retain your profit grows by 1%.

In fact, increasing user retention by just 5% can increase profits anywhere between 25% and 95%. While developing the product is a major focus area for most startups, having a strong customer success team is another key area of focus. The average app loses 77% of its daily active users (DAUs) within the first 3 days after install.

4 stages of user retention

When you think about marketing your mobile app, it’s a general tendency that your mind jumps straight to lead generation and user acquisition strategies that focus on attracting new users.

But mobile marketing isn’t just about acquiring new users but it’s also about retaining them. In fact, retention is more important than acquisition.

Acquisition vs Retention

There’s been a long debate on which mobile app marketing framework to follow. Most mobile marketers, even today, follow the “AARRR” model which was devised by Dave McClure more than 10 years ago. This framework majorly focuses on user acquisition.

But, there’s a massive problem with this framework in today’s hyper growth world. It was written in 2007 when acquisition was cheap and most key channels that are now saturated were easy to explore and scale.

The AARRR model is popular because it’s simple and highlights all the important elements of growth. It’s also popular because it’s built around every marketer’s favorite part of growth: Acquisition.

Mobile App Customer Purchase Funnel

“If you only focus on Acquisition as a marketer today, you are just digging a hole for your mobile startup.”

Gabor Papp

While acquisition is crucial in growing your mobile app business, your focus should gradually shift towards including more and more retention marketing in your marketing strategy.

Here’s how you might want to start thinking about retention:

Acquisition Vs. Retention

What is Retention Marketing?

Retention marketing is a strategy that focuses on marketing to existing mobile app users. It brings back users to your mobile app who have already made conversions or performed a specific action.

It also markets to users who are connected to your business using a monthly/yearly recurring membership or subscription.

Why is Retention Marketing Important?

For emerging mobile-first businesses, retention marketing strategy proves to be a smart strategy. The most unsuccessful mobile app businesses have worked hard to acquire new users but failed to retain them by not re-engaging and remarketing to them.

Retention marketing has proven to be extremely cost effective and boost your revenues while using fewer resources as opposed to acquisition marketing. Since we’ve already established that increasing your app user retention rates by 5% can increase your profits by as much as 95%, this is enough validation to understand how important retention is to your business.

Implementing retention marketing strategies in your marketing mix will help you increase profitability by:

  1. Increasing the LTV of users: By increasing the frequency of spends and actions of each user, your LTV gradually increases and so does the profitability
  2. Enabling new channels for sales: Now that your LTV has increased this opens up your scope for exploring newer channel of user acquisition
  3. Increased AOV: According to a study by Adobe, retained users make up for 40% of your sales which represents only 8% of them.

How Can Marketing Automation Help You Overcome the Retention Roadblock?

Marketing automation will ensure marketers like you continue delivering amazing app user experiences. Marketing automation platforms like Smartech are built and designed specifically to drive higher user engagement and higher user retention via multiple channels.

It helps you understand your users, analyse them and their usage patterns on daily, weekly and monthly basis. It also lets you leverage the deep user insights to communicate with them at the best time to multifold your conversions.

Marketing Automation to Overcome User Retention Roadblocks

Here are 7 foolproof tactics to help you leverage marketing automation to overcome your biggest roadblock:

1. Identify and onboard your app users

Marketing automation tools help you identify and segregate both anonymous users and registered users as well. It not only identifies but automates your user onboarding process.

It further takes an incremental approach to activating your app users which will help them in seeing greater value in your business improving retention over time.

2. Track and understand user behavior

When you’re building your app, you must’ve foreseen your target audience or who you’re building the app for. Behavioral data is extremely critical in today’s data-driven marketing.

Using behavioral cohorts, you can define a group of users based on their in-app actions and save them to further predict their actions.

Smart Tip

Find which cohorts produce better retention rates to uncover possible reasons as to why. Did you launch a new marketing campaign? Did you A/B test your campaign creatives? Did you offer a promotion or discount? Can it be attributed to release a new feature? Did you add a video tutorial to your existing product tour?

Figure out what’s been working for you and double-down on your retention efforts.

3. Segment users based on intent

If you’re a growth marketer then you must know how critical is segmentation in marketing. You must be segmenting your users based on various parameters but not all segments bring predictability to your retention rates.

Start segmenting your user base based on their intent with your app. Save your predictions as campaign objectives and Smartech will automatically create 3 micro-segments for you: users most likely, moderately likely, and least-likely in order to meet your campaign objective. Like any segment in Smartech, these intent based segments are used for targeted user journeys and campaigns.

For example: You’d want to put in more retention efforts to retain a segment of users that are completely dormant and are most likely to uninstall your app as opposed to the segment of users that are hyperactive and are least likely to uninstall your app. Sending contextual messages to the right segment will improve your retention rates.

4. A/B test your push notifications

Automation helps you assess your users’ needs and preferences and the way you interact with them. A/B testing your push notifications is a smart way to know what exactly is working and what is not.

As a data-driven marketer let the data support and guide your marketing decisions. Send different variants of your push notifications to different user segments over time to gauge which variant is positively improving your app engagement and is able to quickly get your users to their “aha!” moment.

There are many elements to a push notification, each of them has the ability to impact your notification’s effectiveness. You can A/B test your push notifications based on:

  1. Type of Notification – Plain or Rich Push
  2. Type of Creative – Image or GIF
  3. Timing of the Notification
  4. Image or GIF Variants

A/B tests influence your campaigns by giving users the best experience and a positive user experience is what leads to long-term user retention.

Also Read: How to A/B Test Push Notifications to Level Up your Mobile Marketing Game

5. Scale up your engagement

Over a period of time, your user base will increase and there are certain tasks that you need to automate using a marketing automation tool.

It helps in sending marketing communications via multiple channels such as push notifications, in-app messages, email, SMS, WhatsApp etc. at scale. The objective is to attain the end results without compromising on the total number of users engaged.

6. Curtail over communication

Over communication always sets a bad example and maybe perceived as privacy intrusion by your users. You don’t want your users to uninstall your app because of over communication.

Decide on the number of notifications you need to send to your audience. This can also happen if you’re not using an intelligent marketing automation tool or if your users are not segmented. A right mix of content and the frequency will play a vital role in uplifting your retention rates.

7. Strategize and design your marketing campaigns

Marketing automation tools like Smartech allow you to strategize your marketing campaigns based on the user analytics that is available to you just a click away.

You can deep-dive into user analytics and understand a particular user behaviour and build campaigns accordingly. Smartech’s journey builder helps you create a conditional flow for your campaigns to be automated and run without your intervention.

Also Read: Is Your Marketing Automation Platform Just a Glorified Campaign Launcher?

Key Metrics to Keep Track of Retention Marketing

In order to maximize the outcome of your retention marketing efforts, you first need to understand what retention metrics to track and how to measure them. Once you have established them, you can begin to put them to work for lasting and profitable results.

1. Retention Rate

Retention Rate = 1 – Churn Rate

Tracking and measuring retention rates over a period of 1, 7, or 30 days helps determine the apps’ longevity in the market.  Retention rates give you a bird’s eye view on what’s working and what needs improvement. It’s a continuous process that should begin after any significant changes in your app to reflect changes in user retention.

Retention Rate

2. Churn Rate

Churn Rate is the number of users who have uninstalled your app or stopped using your app at any given period.

Churn Rate = (No. of Users at the End of the Period – No. of Users at the Start of the Period)/No. of users at the Start of the period

3. Customer Lifetime Value (CLTV)

CLTV is one of the most important retention metric to track as it gives you the actual monetary value of the customer that you have gained. This helps in building an effective loyalty program to identify how much you should spend to retain your most valuable customers

CLTV = APV (Average Purchase Value) x PF (Purchase Frequency) x CLT (Customer Lifetime)

Make Retention the King of Growth Strategy

User retention has to be on the fore front of your core marketing mix. Make retention the king of your growth strategy because –

“The point is, every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. It is literally the foundation to all of growth, and that’s really why retention is the king.”

Brian Balfour, VP Growth, HubSpot

Start using a marketing automation tool to help your overcome your retention roadblock.

Download the Ebook – The Definitive Guide to Mobile App User Retention

Prevent Customer Churn with Smartech’s Automated Predictive Churn Model

“Am I carrying a leaky bucket?” is a question that pops up in the mind of every modern marketer like you.

Customer Churn is a bitter reality that every business has to deal with. The biggest and most successful brands also deal with varying customer churn rates, let alone the start-ups and small businesses. Acquiring new customers costs 5 times more than retaining the existing ones. It is well understood now that the key to sustainable growth lies in retaining the existing customers. And hence, the objective of business owners has now shifted from just acquiring new customers to acquiring a customer who helps acquire more customers.

This is why proactively identifying potential churners and designing strategies to retain them is imperative in today’s highly competitive market.

Continue reading “Prevent Customer Churn with Smartech’s Automated Predictive Churn Model”

Augmented Analytics To Transform Big Data Into Smart Data

It was in 2005 that Roger Mougalas coined the term Big Data. Ever since, it has captured the imagination of industries across the spectrum, across the globe. After more than decade, the world is now staring at the next frontier in data – Augmented Analytics.

It was back in 2017 Gartner predicted Augmented Analytics to be the future of data, and in 2019, it already is the number 1 trend in data analytics. As per a research published by Allied Market Research this year, the global market for Augmented Analytics will reach USD 29.86 billion by 2025.

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AI-Powered Real-Time Personalization: 6 Popular Alternatives to Dynamic Yield

Voted by the Association of National Advertisers (ANA) as the Marketing Word of the Year, 2019 – personalization is more than just a passing fad that has captured the imagination (and marketing budgets!) of digital brands across the globe.

Your customers need, demand, and expect to be treated as unique individuals. And, as marketers, you need to tailor-make highly contextual and meaningful experiences across the entire customer journey, at every digital touchpoint.

A seamless, customised end-to-end experience on your website or mobile app that anticipates what your customers are likely to click, search for, add to cart, or purchase next becomes the foundation for driving higher conversions and retention.

Continue reading “AI-Powered Real-Time Personalization: 6 Popular Alternatives to Dynamic Yield”

Key Mobile App Metrics That You Must Measure in 2020

“What are the key mobile app metrics that I should track?”

This question rings in every app marketer’s head.

There’s fierce competition amongst apps, with 2 out of 3 apps failing to monetise. According to Gartner’s report in 2014, less than 0.01% of consumer mobile apps are considered a financial success by their developers.

As of the third quarter of 2019, there are approx. 2.47 million apps in the Google Play app store and around 1.8 million available apps for iOS in the Apple’s app store. Imagine the competition!

Having a killer product and a perfect mobile marketing strategy won’t make your app profitable. While it may not guarantee you success, but it definitely indicates a good start to the challenging journey of making your app successful.

Continue reading “Key Mobile App Metrics That You Must Measure in 2020”

How to Reinvent E-Commerce Personalization in 2020

The other day, my mom shared a list of things she wanted to buy, and said, “Order them online, the sale season is here!” I was amused about how the user base of ecommerce is getting diversified by the day, and how users from different walks of life are shedding their apprehensions about buying things online, and embracing ecommerce with open arms. E-commerce is no more a thing of the young and urban population.

Growing industry implies growing competition and growing challenges for the brands. The cumulative value of e-commerce sales is expected to top $3.4 trillion by the end of 2019. In the extremely competitive scenario, personalization and relevancy has to be the top priority. Leading e-commerce marketers state that businesses cannot find a tactic more capable of winning consumers than personalization.

Though it has always been a focus of e-commerce strategizing, the quality of a personalized online shopping experience is largely generic even now. It is an inquisitive point because according to the statistics there’s a big payoff and demand for customizing the offering to each site visitors.

  • 59% of online shoppers stated that it is easier to find interesting products on a personalized e-commerce website
  • 53% feel that retailers who personalize their shopping experience give a more valuable service that makes them revisit the site
  • 45% highly appreciate e-commerce websites that offer personalized recommendations.

Personalization improves the customer shopping experience and makes them feel special. According to Accenture, the majority of US consumers say they’re more likely to make purchases with e-commerce sites that personalize experiences. That’s a high sales opportunity that business owners cannot afford to miss out on by not offering their customers personalized shopping experience.

E-commerce personalization is nothing but serving customized marketing messages to a targeted set and subset of customers, with the common goal of boosting revenue. It is built on the concept that every customer is different and has a different problem/need that needs to be solved/met. Impactful personalization involves presenting relevant, actionable recommendations to their customers in such a way that it enhances their online shopping journey to be more productive, pleasant, and satisfying.

Implementing effective personalization strategies call for extensive customer-data collection, in-depth analysis of the data, and using the insights to design the marketing campaigns and efforts.

Well, easier said than done.

Related read: The ‘AI plus Personalization’ Boon: Transforming E-Commerce

Why Personalisation?

The clearer the answers to ‘why’, the easier the ‘how’.

‘Personalisation’ is ANA marketing word of the year-2019.

That says a lot already. Personalization is increasingly important to the business owners seeking to, not just engage with their customers, but it impacts every business KPI.

According to a report by “The Clear Path to Personalization,” Forbes Insights conducted a survey based on the 200 retail marketing executives by Arm Treasure Data, and it states that:

  • 37% of respondents said that personalized product or content recommendations and had increased their sales and overall customer lifetime value.
  • 40% of respondents said that adopting personalized marketing tactics and adding personalized elements on the websites has helped increase sales and raise in average order value.
  • 35% of respondents stated that as a result of their personalization strategy, they had observed an increase in their transaction frequency.

Here’s How You Can Reinvent Personalization in 2020

  • Customized and Shoppable Social Media Feed

Today, most internet users access the web via their mobile devices. And the majority of mobile device users spend most of their time on a few selected social media apps – Instagram and Facebook being the most used ones. Though at first, this won’t seem like the fact that would benefit e-commerce businesses, the research shows that research more than three-quarters of people have bought something they’ve liked through their social media feed.

Customized and Shoppable Social Media Feed

This opens a whole new opportunity for e-commerce brands with an effective and unique way to get into the wallets of their potential customers. Shoppable posts, featured images, and videos of products followed by a web page link that visitors can click on to shop are a new personalization technique for e-commerce brands.

  • Personalized Shopping Experience

According to Gartner, it is estimated that by 2020, e-commerce businesses that make use of smart personalization software will see an at least a 15% rise in their profits.

Personalization makes the shopping journey easier and hassle-free for the customers. Happy customers eventually become loyal customers. Businesses with a thoughtful and innovative approach can deliver customer expectations for personalization while winning customer loyalty and increasing engagement. Businesses using advanced personalized marketing automation tools platform can quickly remodel their marketing campaigns into a highly responsive and cutting edge e-commerce campaign. This would require businesses to harness their potential of segmentation and marketing automation to collect, examine, and respond to the data regarding shoppers’ demographics, web behaviors, and other gathered information.

Personalized Shopping Experience

Related read: Using Data: Steps to Implement Personalized Marketing Strategy

  • Personalized Survey

Several e-commerce brands are using interactive content, such as quizzes, surveys, and polls, to develop a better understanding of delivering entirely customized products and experiences that would cater to each individual’s needs. This trend has explicitly been prevailing in two areas, and that is in the health and wellness industry and the digital media market. 

For example, Native, a deodorant brand, uses an interactive quiz to deliver a customized scent profile that its customers can buy as a deodorant, perfume, or body wash.

Personalized Survey
  • Personalized Product Recommendations

Personalization of product recommendations can be used to prioritize the content displayed on the website/app for every visitor individually. With a prioritized recommendation system, companies can gain complex insights into their product and customer profiles. Customers’ data is maintained in the recommendation engine based on their past interactions with items. It then enables powerful business reports with user behavior analysis regularly. Business decisions that are influenced by data analytics end up saving companies a lot of money.

Product recommendations increase the conversion rates by an incredible 320% and increase the average number of itemsin the cart by 68.14%. At the same time, personalized recommendations offer a great way to build customer loyalty. 

Example: Adidas changing their recommended products for the same style of shoe, depending on the color chosen.

Personalized Product Recommendations
Personalized Product Recommendations

There’s also a case where instead of standard products, many e-commerce businesses aim to offer customizable and personalized goods. For example, one can have a T-shirt or laptop with a personalized design, color, print, etc. even though such alternatives to standard offers are slightly more expensive, people are ready to pay to own something they can call “theirs”, something unique.

  • Using AI for Personalized Customer Support:

According to Zendesk, customer support is one of the most important factors in developing customer loyalty. It reports that 42% of B2C customers are being influenced to purchase in the future if they follow up on an excellent customer service experience. In 2019, e-commerce has been well using AI bots and tools to enhance user conversion rates. Artificial Intelligence has explicitly paved the way for the upcoming generation of customer service in the e-commerce market. AI technology has given marketers the ability to answer and respond to customers’ questions and queries automatically based on their frequently encountered issues and suggests relevant information based on the analytics data. One of the most key benefits of using AI technology is that it enables businesses to perform faster and offer highly accurate resolutions to customer issues by executing solutions learned from repeated issues that get resolved more frequently and successfully. A report by Gartner predicts that for online businesses, over 85% of the entire customer support communications will be using AI, replacing the customer service representatives.

AI Based Personalized Customer Support

Personalization in 2020

As seen in 2019, personalization has shaped nearly all aspects of the customer’s experience, from a user’s initial browsing to the manufacturing and shipping of products.

Personalization in the future will continue to evolve into ever more customized shopping experiences. When it is implemented correctly, the shopping, buying, and service experience of a modern consumer ecosystem will have a direct impact on commerce, making technology more trusted than before.

As the personalization technology continues to develop, we’ll notice as it evolves from a reactionary role to more of an assistive role, where it will be able to maintain a continuous conversation with the customer so that businesses can adequately recognize their clients’ requirements, resulting in long-term engagement, additional sales, and customer loyalty.

Also Read: AI-Powered Real-Time Personalization: 6 Popular Alternatives to Dynamic Yield

Parting Thoughts

As with any trend-of-the-week, there’s always a lot of information on personalization. It can be overwhelming and harder as it goes on. But e-commerce personalization is exactly what brands need. It cannot be denied that as a result of the growing global e-commerce marketplace, the landscape of e-commerce is evolving quickly and implementing personalization more efficiently. What do you think 2020 will bring to the e-commerce world? Let us know about your gut feelings in the comments below.

Power your Push Notifications with Geotargeting, Geofencing & Geoframing

Essentially, push notifications are one of the most powerful tools that marketers have these days. And nothing can explain this better than the words of Ariel Seidmann, founder of Hivemapper. 

It’s hard to overhype the power of mobile push notifications. For the first time in human history, you can tap almost two billion people on the shoulder and say “hey! pay attention to this!”

Continue reading “Power your Push Notifications with Geotargeting, Geofencing & Geoframing”

15 Blogs/Podcasts Every Retention Marketer Must Follow

Marketers, over a period of time, have realised that it’s easier to sell to existing customers than to rely on new leads, nurture them, turn them into sales qualifying leads and finally convert them into customers. This calls for a strong customer retention strategy to amplify your business. As retention is gaining momentum, marketers need to understand fundamental touch points of retaining customers for lifetime value.

It is estimated that 80% of future business comes from 20% of existing customers. As customer retention is taking the center stage, more and more brands are focusing on engaging customers, delighting them with great customer experiences, and winning their lifetime loyalty.

Moreover, digital landscape, as we all know, is ever changing; this makes it imperative for marketers to be familiar with these technology changes with an edge over peers to penetrate the competition. While seminars, discussion forums and similar public events are great ways to stay relevant in the market, but these have limitations in terms of frequency of occurrence. The best way to stay informed about your domain expertise is to follow updates from various digital platforms such as podcasts, webinars and blogs. In the last few years, podcasts and blogs have become a very popular resource for learning about the latest digital marketing concepts.  

The best part of any podcast is that you can have on demand content available with you while commuting to work, waiting to meet a client, or getting in a quick workout to ease some of your stress. Irrespective of time and place you can listen to these customer retention podcasts, and gain some valuable insights to implement at your business.

Blogs are another valuable source of information where marketers need to focus upon. This is a great way to stay updated with latest trends in digital marketing. Some of the best blogging platforms such as Neil Patel, Search Engine Journal, Social Media Magazine are offering tips, guides, and trends with lots of graphical insights that are popular among marketers worldwide. Blogs may offer deeper understating with screenshot-based real-time analytics that is rare in Podcasts/webinars. Such insights often help marketers to align their strategy for retaining existing buyers.

With an objective to help retention marketers, we have crafted a meticulous list of 15 Blogs and Podcasts to keep marketers abreast of latest trends in the digital space.

1. The one that tops our list is PNR: This Old Marketing with Joe Pullezi and Robert Rose where the two content marketing giants share their inputs to discuss how through content marketers can attract and retain customers.

2. Customer Loyalty Space occupies the second place in our list which features stalwarts like TechnologyAdvice’s Clark Buckner, BigDoor’s Ashley Tate, and Maritz Motivaiton’s Barry Kirk. Focussing on best practices in customer loyalty and offers maximizing loyalty programs, this podcast adds value to customers via rewards, integrations, and more.

The following three episodes are especially insightful:

  • Social Media, Cult Loyalty, and Social Rewards
  • Future of Loyalty Rewards
  • The “Earn and Burn” of Loyalty Currency

3. The Unofficial Shopify Podcast reveals how to grow your Shopify stores by holding a no holds barred discussion of ecommerce marketing strategy. Senior e-commerce consultant Kurt Elster shares insights and tactical approaches to grow your traffic and improve the bottom line. Three episodes that robbed our heart are:

  • Customer Retention: How to Keep Customers Coming Back
  • Optimizing for Retention & Repeat Purchases with Eric Davis
  • How Beardbrand Built a Better Business by Building Community

4. The Hubcast from Hubspot is a great inbound marketing resource for all types of tips, hacks, and information.

5. Another source of information that takes our attention is from B2B Nation dedicated for B2B sales and marketers. Focusing on customer retention this podcast showcases expert opinion and advice for B2B marketers with their retention strategy.

The key episodes as per our list are:

  • Joseph Jaffe: Why Customer Retention is the New Acquisition
  • CEB: Applying and Developing Consumer Insight
  • Inflictive: Growing Affinity for Your Brand

6. The next one in our list is The Kings of Content Customer Retention Podcast from King Fish Media which is a marketing agency and content marketing leader that helps clients engage customers to grow revenue, and offers customer retention podcast to create customer loyalty and customer relationship.

We endorse the following episodes too follow:

  • How to Talk to Your Customers
  • How to Reactivate a Lapsed Customer
  • The Right Content for the Right Platform

7. The one that we included in our list of podcast is Entrepreneur Podcast Network – Customer Retention that offers podcast programming aimed to help entrepreneurs and small businesses succeed via informative, inspirational, and insightful shows and episodes. The podcast focusses on customer loyalty, customer service, customer experience to name a few.

We emphasis on three key episodes from Entrepreneur Podcast Network – Customer Retention:

  • Three Tips to Enhance Your Customer’s Experience
  • Customer Loyalty Redefined
  • The Strategic Importance of Leveraging Your Customer Service Group to Really Understanding Your Customer.

8. The Chief Customer Officer Human Duct Tape Show with Jeanne Bliss is included in our list is because of Jeanne Bliss has pioneered the Chief Customer Officer role. The podcast is designed to grow companies by focusing on customer experience. Jeanne shares all of her expertise in The Chief Customer Officer Human Duct Tape Show for customer retention.

We mention these three episodes that focusses on:

  • Lessons from a Three Time Chief Customer Officer, with Darryl Speech – CB018
  • First 90 Days of a Chief Customer Success Officer, with Duygu Cibik – CB22
  • The Value of Building Bridges for Customer Experience, with Curtis Kopf (CB7)

9. CX Network Podcast which aims for a global community for customer experience, service, insight, digital, and marketing leaders is included in our next list. The best part of the podcast is its customer retention podcasts that features interviews with customer experience leaders and cover customer service, customer experience strategy, building customers’ trust, personalization, and much more.

Three key episodes we like from CX Network Podcasts:

  • The Importance of Going Back to Basics to Build a Successful Customer Experience Strategy
  • Ulster Bank’s Ambition? Becoming the Number One Bank for Customer Service Trust and Advocacy by 2020
  • Personalised and Data-Driven Experiences are the Future of Customer Experience

10. Transforming the Customer Experience with Kristina Evey is another milestone in our list that is aimed to increase sales and revenue by delivering amazing customer experiences that build customer loyalty. Being a customer service expert Kristina helps customers with her podcasts through Transforming the Customer Experience with Kristina Evey available on both iTunes and Stitcher.

Three worth mentioning episodes we like to list down are:

  • Managing Customer Expectations to Ensure Customer Loyalty
  • Using Empathy to Build HUMAN Business Relationships
  • Five Steps to Building a Better Customer Experience through Better Service

Apart from these listed podcasts, at Netcore, we also recommend some of the blogs marketers need to follow for better customer retention and improve bottom line. These blogs are listed depending on factors such as education, tips, tricks, and more.

11. The most reverent name in blogs category indubitably is HubSpot —the pioneer in the world of inbound marketing. With quite an exhaustive list they cover a wide range of topics which offer many different perspectives and expertise. They set the standard for inbound marketing and surely their blogs are nothing less than a lead generating machine.

12. The next that finds a place in our list is QuickSprout by Neil Patel—a place to find best of the solutions for digital marketing traffic generation and monetising the same. Our favourite pick from here is The Beginners Guides to Online Marketing. In case you want to expand the circumference of your digital knowledge make sure you don’t miss it.

13. The next name to follow our blog list is Mention—a platform which follows a how-to style, making it an easy learning experience. The best part of their blogs is a wrap-up section that helps you understand how to implement what you read. On top of it, Mention hosts regular webinars that tie-in with their blogs.

14. Disrupting Advertising —a paid search and conversion rate optimization agency has analyzed over $800 million worth of ad spend in their lifetime. Disruptive Advertising interestingly audited more than 2,000 Google Ads accounts in recent times and learnt that only 12% of keywords produce revenue. With that kind of analysis, you can trust they do best what they do.

With an aim to educate marketers/readers on best practices of paid search, display advertising, LinkedIn ads, retargeting, and Facebook advertising they have created a niche. Their blog titles begin with a number so you know exactly what you can expect even before you start reading the article.

15. We love to include SEMrush for the types of blogs they post on their platform which is of the nature “How-to” and “What-is” for marketers to gain valuable insights for competitive advantage.

With this list we, at Netcore, attempt to empower modern marketers to map their customers journey and offer them a delightful experience for better retention and more repeat business for revenue generation at enterprise level including mid-size companies. We understand the importance of harnessing technology for customer lifetime value through knowledge dissemination.

The ‘AI plus Personalization’ Boon: Transforming E-Commerce

Yes, we already are in the Smart Machines era.

Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are machines everywhere and with everyone. And this already huge count is only going to increase further. For every need/want of yours, you will find a machine that is currently sufficing it or one which is in the development phase. Advancement is giving us new, progressively innovative technologies and thus enabling us to match the pace of the ever-changing world around us.

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Understanding Customer Data Platforms

“Customer is indeed the king, but running a kingdom is no child’s play.
Knight, minister, jester, advisor, are you there for your king in every way?”

A marketer’s job isn’t easy. With each passing day, your customers’ expectations are rising, the amount of customer data available to you is increasing, and the challenge to acquire, engage, and retain customers is becoming more and more difficult.

Well, just like every challenge comes with a solution, so does this one. And the core solution lies in knowing your customers well. The more you understand them, the better positioned you are to win their trust and loyalty.

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The Ultimate Guide to using WhatsApp Business

Hey there, what’s up? 

So, you are interested in knowing how to use WhatsApp for Business. Well, why wouldn’t you? 

There are as many as 1.6 billion people around the world using it as of 2019. If not all, most of your customers could be using WhatsApp. It is certainly a smart move to connect with the customer using WhatsApp – the platform they’re familiar with. 

Besides, with the launch of WhatsApp Business, it has become easier to connect with the customer in a 1:1 professional setup. Using WhatsApp for Business you can automate your responses, have chatbots address customer issues, and provide personalized experiences to your customers and do much more. 

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Reducing Ecommerce Bounce Rates using Data Personalization Techniques

The e-commerce market is an extremely competitive industry; hence, businesses always aim to follow creative ways to increase their sales and the number of satisfied customers. Online customers not only expect personalization on e-commerce websites but are also willing to share their experience and personal data for a personalized and enhanced shopping experience. 

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The Smartech Web Message Module: Now Craft Campaigns Based on Customer Segments and Activities

Effective marketing automation is dependent on the degree of intelligence you – as a brand – are able to embed while orchestrating the delivery of the right message to the right customer through the right channel, at the right time.

Don’t restrict yourself to simple multi-channel customer journeys. You need to expand that paradigm and craft campaigns that take into account both historical and real-time behaviour of your website customers and mobile app users.

And, that’s exactly what Smartech allows you to do!

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8 Strategies to help you Rethink Customer Retention Marketing

Too many expectations, they say, bring resentment. 

I’ll start off this post by saying that expecting your customers to be loyal to you forever is a wrong notion. And using tricks and tactics to retain customers is going to be fruitful only to a certain extent. Many marketers might find it hard to adjust to this thought.

But the basis of these opinions is – the needs of your customers change, their preferences change, and these days they have more options than ever. You’ll find many of your customers leaving you and there’s nothing you can do to retain them once they have decided to move on. 

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