How Vedantu achieved a 2.6X lift in User Engagement with 52% Improvement in Reachability
Improvement in Clicks
Improvement in Opens
- Vedantu is one of the leading e-learning companies in India and has a strong market presence with over 40,000+ students across the globe.
- The COVID era challenged the traditional education industry in an unprecedented manner and Vedantu took this opportunity to make an impact.
- They created tailored courses for students from grades 6-12 and JEE and NEET.
- Vedantu expected to reconnect with the dormant customers on their list to increase their reach.
- However, an email blast out to everyone on the list would have downgraded their sending reputation. That’s where the Netcore team came in.
Netcore Smartech Strategy
- Used a predictive model to analyze and split the customer base and created buckets of user-segments based on their probability of engagement.
- Plot out an extensive email strategy to ensure primary inboxing of campaigns
- Experimented with a variety of subject lines and creative content pieces to improve engagement
- Conducted in-depth analysis of the monthly campaigns and sharpened the rough edges to improve results and outcomes.