How Smartech Helped One of India’s Top LCCs Soar Conversions from Dropped-Off Users by 328%

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Key Results

328%

Increase in Checkouts from Dropped-Off Users

197%

Increase in Segmented Email Campaign Open Rates

139%

Boost in Segmented Email Campaign CTRs

16%

Uplift in Repeat Users over 3 Quarters

Challenges

  • Lack of an intelligent marketing automation strategy to drive greater customer engagement and conversions
  • High drop-off rates from both identified and anonymous website visitors just before completion of flight booking
  • Low repeat transactions in the absence of an effective contextual multi-channel retargeting strategy
  • Inability to increase conversion rates on the website without personalisation based on diverse audience data points

Netcore Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered the brand to:

  • Arrest drop-offs through automated web journeys using email and browser push notifications, targeted at identified and anonymous website visitors
  • Deliver highly personalised campaigns based on customers’ name, geolocation, past search history, and travel behaviour
  • Boost repeat transactions on the website by sending retargeting campaigns around relevant offers, new routes, etc. through email and browser push notifications
  • Leverage the power of web messages within their channel mix to nudge visitors towards conversion through contextual offers on key pages of the customer journey