Top Indian Cosmetics Brand Uplift CTRs on Product Display Page by 51%

Key results

26%

increase in CTRs on the Home Page

51%

increase in CTRs on the Product Display Page

34%

increase in CTRs on the Product Listing Page

13%

increase in CTRs on the Personalized Boutique Page

Company:

Top Indian cosmetics brand

Industry:

Ecommerce

Location:

India

Category:

Personalized product recommendations

Solution Used:

Netcore personalization

Challenges

Availability of wide range of products in their catalog made product discovery a challenge
Inability to provide 1:1 product recommendations based on what customer is likely to buy
High drop-offs due to inaccurate product recommendations led to a high bounce rate

Netcore’s Strategy Netcore’s AI-led personalized product recommendation strategy helped the top Indian cosmetics brand by:

Designing & deploying personalized recommendation widgets – powered by User Affinity models on key webpages along the customer journey
Providing relevant 1:1 product recommendations on different pages to drive customers towards the purchase, with the help of our AI engine, Raman and Neural Networks
Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase

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