How The Star Online – Malaysia boosted Customer Engagement for existing customers and uplifted App Installs by 64%


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Response Duration

41 Days campaign

Generated over 17M

Views for Star online content


Uplift in first time app users


  • 67% of news readers accessed The Star Online’s website via mobile or tablet device
  • With increasing app downloads & consumption of news via app, The Star online wanted to increase app downloads and usage at the same time.
  • Reduce the dependency on Ad-spends and find an alternative method that can sustain the objective of app installs

Netcore's Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered The Star Online to:

  • Initiate content testing to understand The Star news readers reading behaviour and preference, accordingly planned the content segmentation strategy.
  • Create 3 phase customer engagement program to drive app installs.
  • Craft and deliver highly innovative, personalised, and relevant campaigns to build “Better App Experience” with an objective to engage with readers who reads news at their convenient time.
  • Engage with The Star news readers who reads via mobile & tablet device via onsite message.