How The Star Online – Malaysia boosted Customer Engagement for existing customers and uplifted App Installs by 64%
41 Days campaign
Generated over 17M
Views for Star online content
Uplift in first time app users
- 67% of news readers accessed The Star Online’s website via mobile or tablet device
- With increasing app downloads & consumption of news via app, The Star online wanted to increase app downloads and usage at the same time.
- Reduce the dependency on Ad-spends and find an alternative method that can sustain the objective of app installs
Netcore's Smartech Strategy
Smartech’s AI-powered cross-channel marketing automation suite empowered The Star Online to:
- Initiate content testing to understand The Star news readers reading behaviour and preference, accordingly planned the content segmentation strategy.
- Create 3 phase customer engagement program to drive app installs.
- Craft and deliver highly innovative, personalised, and relevant campaigns to build “Better App Experience” with an objective to engage with readers who reads news at their convenient time.
- Engage with The Star news readers who reads via mobile & tablet device via onsite message.