How Smartech’s Advanced Marketing Automation Platform Helped TATA AIG Achieve INR 8.87L Worth of Business in a Single Quarter

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Key Results

INR 8.87L

Revenue generated in the 1st quarter, 2019-20

22%

Average Automated Email Campaign Open Rates

0.8%

Average Automated Email Campaign Click Rates

Challenges

  • Lack of a concrete promotional marketing strategy to drive customer acquisition through email as an important channel of engagement
  • Absence of a win-back marketing strategy aimed at past customers who had moved on to other insurance companies over a period of time
  • Inability to effectively run high-conversion cross-sell campaigns for Auto, Health, and Travel insurance customers due to lack of actionable data

Smartech’s Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered TATA AIG to:

  • Create a consolidated customer base of 3 million contacts through a data enrichment programme with CIBIL
  • Conceptualise and execute personalised 80+ automations targeted at cross-sell, win-back, and lost customers
  • Retarget customers through email and SMS based on their interest, response, and engagement to past marketing campaigns