Renmoney adds Thousands of Conversions with Cross-channel Marketing Automation
additional conversions for loan products on Renmoney’s website in 2 months.
of the conversions came through the BPN channel, the channel creative saw a 15.2% CTR.
of conversions accomplished through the multi channel approach.
Renmoney was driving significant traffic to their website from those interested in their loan products. In fact, in 2 months,Renmoney was able to get more 100,000 visitors to start the loan application process, but a large majority of them did not complete it. Thisnumber represented both a challenge and an opportunity for Renmoney.
Netcore's Smartech Strategy
Netcore deployed their AI-Power Marketing Automation Platform Smartech to solve the problem of incomplete and anonymous interest in Renmoney’s loan products.
- Smartech was integrated with the Renmoney website to track incomplete applications and conversions.
- The prospects who visited the form page were encouraged to accept and receive browser push notifications from Renmoney.
- Smartech enabled Renmoney to deploy effective, yet straightforward automation workflow which would remind prospects to complete their application.
- The reminders were sent automatically via email and as brower push notifications.