How PNB Metlife boosted Email Engagement (CTOR) by 3X in 30 Days with Netcore’s Customer Engagement Platform and Consulting Services.


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Key Results

Here’s how we assisted PNB MetLife, a leading insurance company in India, to restore their domain reputation, improve inboxing rate, and achieve a 3x increase in overall user engagement.


Uplift in overall open rates


Increase in click rates


Increase in engagement


  • PNB MetLife had gained a bad domain reputation due to inconsistent email campaigns
  • 80% of their emails were landing in spam
  • They additionally experienced a low average open rate of 1-2% and an average click-through of 0.02%.

Netcore Smartech Strategy

  • Initiated our proprietary warm-up technique to improve domain reputation
  • Plotted a day-wise plan to ensure consistency in sending volumes along with regular monitoring of the campaigns
  • Adopted industry best practices to optimize subject lines and achieve better open rates
  • Planned relevant campaigns to increase engagement among subscriber