How PNB Metlife boosted Email Engagement (CTOR) by 3X in 30 Days with Netcore’s Customer Engagement Platform and Consulting Services.

banner

Download Now

By submitting this form, you agree to Netcore Smartech privacy policy.

Key Results

Here’s how we assisted PNB MetLife, a leading insurance company in India, to restore their domain reputation, improve inboxing rate, and achieve a 3x increase in overall user engagement.

9x

Uplift in overall open rates

5x

Increase in click rates

3X

Increase in engagement

Challenges

  • PNB MetLife had gained a bad domain reputation due to inconsistent email campaigns
  • 80% of their emails were landing in spam
  • They additionally experienced a low average open rate of 1-2% and an average click-through of 0.02%.

Netcore Smartech Strategy

  • Initiated our proprietary warm-up technique to improve domain reputation
  • Plotted a day-wise plan to ensure consistency in sending volumes along with regular monitoring of the campaigns
  • Adopted industry best practices to optimize subject lines and achieve better open rates
  • Planned relevant campaigns to increase engagement among subscriber