How PNB Metlife boosted Email Engagement (CTOR) by 3X in 30 Days with Netcore’s Customer Engagement Platform and Consulting Services.
Uplift in overall open rates
Increase in click rates
Increase in engagement
- PNB MetLife had gained a bad domain reputation due to inconsistent email campaigns
- 80% of their emails were landing in spam
- They additionally experienced a low average open rate of 1-2% and an average click-through of 0.02%.
Netcore Smartech Strategy
- Initiated our proprietary warm-up technique to improve domain reputation
- Plotted a day-wise plan to ensure consistency in sending volumes along with regular monitoring of the campaigns
- Adopted industry best practices to optimize subject lines and achieve better open rates
- Planned relevant campaigns to increase engagement among subscriber