How PNB MetLife Increased Monthly Lead Generation by 15X with Smartech’s Web Engagement Suite

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Key Results*

(*within 60 days of implementation)

4600

Total Number of Leads Collected

1840

Total Number of Interested or Qualified Leads

INR 80K

Average Ticket Size per Converted Lead

Challenges

  • Despite getting ~400,000 page views/month on their website, number of leads collected per month was below expectations
  • Due to low number of leads collected, the rate of converting prospects into eventual policyholders was also negatively impacted
  • Absence of an intelligent marketing automation approach ensured that they were unable to effectively cross-sell and upsell relevant policies to existing customers

Netcore Smartech Strategy

Smartech’s AI-powered omnichannel marketing automation suite empowered PNB MetLife to:

  • Successfully deploy a custom form-based web message on the Homepage and high-traffic blog pages to collect lead contact details
  • Trigger this web message after visitors had spent at least 15 seconds on key webpages
  • Increase both the total number of leads collected and number of interested leads. This increased the overall conversion rate, bringing in new policy-purchasing customers