PMKVY Creates Awareness Among 440 Million Young Indians

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Key Results

7.5Mn

youth showed the intent to get skilled

2.7Mn

The decrease in acquisition cost

94%

Sub-districts (5205 out of 5537 participated)

Challenges

Majority of the target audience (TG) covered the Indian rural areas. Very little or no access to technology and the traditional media in these areas, posed a challenge to communicate and create awareness about the campaign.

Netcore’s Strategy

Our mobile marketing experts along with COAI, designed a Massive Outreach Campaign by using mobile as a medium to leverage the reach & connect to 90 million mobile subscribers. across the nation.