PMKVY Creates Awareness Among 440 Million Young Indians
youth showed the intent to get skilled
The decrease in acquisition cost
Sub-districts (5205 out of 5537 participated)
Majority of the target audience (TG) covered the Indian rural areas. Very little or no access to technology and the traditional media in these areas, posed a challenge to communicate and create awareness about the campaign.
Our mobile marketing experts along with COAI, designed a Massive Outreach Campaign by using mobile as a medium to leverage the reach & connect to 90 million mobile subscribers. across the nation.