Nykaa Fashion achieved 50% revenue increase via web-push by implementing ‘Smart BPNs’


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Key Results

Despite COVID-19’s severe disruption of business normalcy Netcore has helped Nykaa achieve:


Increase in push notifications click rate


Increase in cart additions from BPN clicks


Increase in cart additions to BPN visits ratio


Increase in number of orders placed through push notifications


Increase in revenue via web-push as a channel by implementing ‘Smart BPNs’


  • Browser Push Notifications (BPNs) had poor customer attention and interaction
  • Poor performance despite the great deals on offer
  • BPN promotions were only text based due unsatisfactory results from using images
  • Inconsistent image rendering across browsers for BPNs

Smartech Strategy

Problem Assessment

  • Low engagement on BPNs
  • Aspect ratios of BPN images were incorrect
  • Image placement was an issue
  • Low redemption rates for the deals that were promoted

Solutions Provided

  • Redefined and designed the BPN channel
  • De-coded the right dimensions for images to be used in BPNs
  • Advised the accurate text and image size ratios
  • The deals on offer were accentuated in both image, text, and color
  • Provided consulting on right placement of text and images