Nykaa Fashion achieved 50% revenue increase via web-push by implementing ‘Smart BPNs’

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Key Results

Despite COVID-19’s severe disruption of business normalcy Netcore has helped Nykaa achieve:

8.9%

Increase in push notifications click rate

14.28%

Increase in cart additions from BPN clicks

32.41%

Increase in cart additions to BPN visits ratio

4.7%

Increase in number of orders placed through push notifications

50%

Increase in revenue via web-push as a channel by implementing ‘Smart BPNs’

Challenges

  • Browser Push Notifications (BPNs) had poor customer attention and interaction
  • Poor performance despite the great deals on offer
  • BPN promotions were only text based due unsatisfactory results from using images
  • Inconsistent image rendering across browsers for BPNs

Smartech Strategy

Problem Assessment

  • Low engagement on BPNs
  • Aspect ratios of BPN images were incorrect
  • Image placement was an issue
  • Low redemption rates for the deals that were promoted

Solutions Provided

  • Redefined and designed the BPN channel
  • De-coded the right dimensions for images to be used in BPNs
  • Advised the accurate text and image size ratios
  • The deals on offer were accentuated in both image, text, and color
  • Provided consulting on right placement of text and images