Smartech’s AI Engine, Raman, Helps Mothercare Indonesia Improve Email Click Rates by 3X

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Key Results

3X

Increase in email click rates

1.5X

Increase in email open rates

Challenge

  • Inability to improve customer engagement above industry standards through email marketing
  • Absence of a data-driven marketing automation solution to uplift performance of their email marketing program
  • Lack of complete visibility on the best time to engage with their customers via email as a marketing channel

Netcore Smartech Strategy

Smartech’s AI-powered omnichannel marketing automation suite empowered Mothercare Indonesia to:

  • Harness our AI Engine, Raman’s Send Time Optimization (STO) feature to analyze each active customer’s historical interaction and responsiveness to email campaigns
  • Identify the right or most preferred time to engage with individual customers via email campaigns
  • Boost customer engagement in terms of increased open and click rates, by optimizing the send-times of their email campaigns consistently