How IndusInd Bank Credit Cards Achieved 75% Mobile App Activation in 75 Days


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Key Results


Mobile App Activation
(through Early Engagement CLCM in 75 Days)


  • Lack of an intelligent marketing automation strategy ensured that they were unable to activate new Credit Card users within 75 days of receiving the same
  • High dependence on manual intervention caused such relevant campaigns to go out in an unplanned or sporadic manner
  • Absence of reliable campaign performance metrics ensured that they couldn’t measure the effectiveness of these marketing efforts

Netcore Smartech Strategy

Smartech’s AI-powered omnichannel marketing automation suite empowered IndusInd Bank to:

  • Automate and deploy an early engagement Customer Lifecycle Management (CLCM) journey to address the key activation pain point
  • Power data-driven customer segmentation that allowed IndusInd Bank to target complex cohorts at fixed time intervals
  • Effectively engage with New-to-Bank customers with personalized communication, to activate them within the 75-day window