How Smartech Helped Meru Cabs Increase App Registrations by 16% and App Stickiness by 3X


Key Results


Increase in App Stickiness


Uplift in Registrations by Non-App Users


Increase in Registrations by First-Time App Launchers


  • Inability to divert users booking through diverse channels such as website and call centre towards the easier option of app download
  • Lack of a multi-channel marketing automation strategy to nudge non-app users to download and install the app, as well as complete registration
  • Absence of an effective, contextual messaging campaign to get users who have installed the app to complete registration n on first-time app launch

Netcore Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered Meru Cabs to:

  • Execute a multi-channel automation journey through email and SMS to nudge non-app users to download and install the Meru Cab app
  • Boost app stickiness through an effective multi-channel campaign using email, app push notifications, and SMS
  • Incentivise the completion of registration and first-time app booking through the use of the promo code – NEWMERU