How Smartech helped Max Life boost Sales Contribution of Direct Channels by 11% for the E-Commerce Business


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Key Results


New leads generated with 9% CTR & 2% Sales Conversion


Payment Conversions attributed to Browser Push Notifications as a channel

INR 25 Lakhs

Monthly additional business generated by reactivating dropped leads

1% to 12%

Last Click Sale Contribution through direct channels


Contribution of Smartech to website leads generated per month


  • Convert anonymous website users into identified leads
  • Reactivate old leads
  • Assist in conversion from Lead to Payment by reducing drop-offs
  • Reduce turnaround time between Policy Payment to Policy Issuance
  • Reduce manual intervention in Medical Process & Documentation

Netcore's Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered Max Life Insurance to:

  • Decrease the turnaround time between Policy Payment to Policy Issuance
  • Drive advanced data-driven user segmentation strategies to devise contextual engagement campaigns
  • Automate customer journeys with hyper-personalised messaging to increase conversions and reduce drop-offs
  • Adopt a multi-channel marketing strategy including diverse channels such as email, SMS, and Browser Push Notifications