Magzter Optimizes Email Marketing Program & increases users engagement by a whopping 65%
- Magzter has a huge subscriber base and has subscribers from all over the globe.
- While trying to target the complete base, it used to generate spam complaints leading to an impact on the domain, performance, and scale.
- As a result, the regular campaigns were restricted only to the active customer base leading to a huge potential base being missed out.
Netcore Smartech Strategy
With our expertise in Artificial Intelligence, we devised methods to:
- Analyze the complete customer base
- Split the complete data with a predictive model using the past channel behavior
- And create multiple buckets of users segments by scoring them on the probability of their likelihood of engagement
- We then devised tailored offers & campaigns for these segments.