Lemon Tree Increases Direct Online Bookings Through Marketing Automation
Decrease in acquisition cost
Increase in engagement (increase in email open rates compared to their average for the specific period)
Almost 76% of online bookings happen via OTA (Over the Air). The OTA commission costs between 15% to 30%, which affects the bottom line. So the challenge was to increase Lemon Tree’s direct online sales and reduce cost of acquisition through a guest loyalty program offering exclusive vouchers which can be redeemed upon direct bookings.
To effectively attract & retain more visitors to direct hotel booking, Netcore built a systematically planned email marketing automation. The campaign was design to direct online bookings through exclusive loyalty program. The expert consultancy helped the brand design targeted personalised email communication, optimised content & design that creates fruitful engagement. Integrated mobile was used as an additional secondary channel to send reminder to those who did not redeem the vouchers.