Lemon Tree Increases Direct Online Bookings Through Marketing Automation

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Key Results

93.76%

Decrease in acquisition cost

157.25%

Increase in engagement (increase in email open rates compared to their average for the specific period)

Challenges

Almost 76% of online bookings happen via OTA (Over the Air). The OTA commission costs between 15% to 30%, which affects the bottom line. So the challenge was to increase Lemon Tree’s direct online sales and reduce cost of acquisition through a guest loyalty program offering exclusive vouchers which can be redeemed upon direct bookings.

Netcore’s Strategy

To effectively attract & retain more visitors to direct hotel booking, Netcore built a systematically planned email marketing automation. The campaign was design to direct online bookings through exclusive loyalty program. The expert consultancy helped the brand design targeted personalised email communication, optimised content & design that creates fruitful engagement. Integrated mobile was used as an additional secondary channel to send reminder to those who did not redeem the vouchers.