Leading Online Fashion Retailer Doubles its Daily Active Users with Smartech Push Amplification
Increase in CTR for Push Notifications
Increase in Engagement Rates using Videos in Rich Push Notifications
New Users Retained with Push Notifications Triggered Upon Exit Intent on ‘Cart’ Page
Customer Engagement – There was scope for using user behaviour data for better engagement
Arresting Churn – The online fashion customer tends to be fairly fickle, so retention always remains a challenge
Marketing ROI – Marketing effort needed optimisation
What Smartech did
Push Amplification: This unique feature helped the brand override limitations posed by the device and/or the Operating System to boost delivery rate of Push Notifications, resulting in 2X growth in Click-Through-Rate
Rich Notifications: The brand used rich notifications featuring GIFs, videos, and large images to attract the user’s attention – Rich Notifications using videos helped increase the user engagement by 10%
Triggered Notifications: The brand used triggered notifications containing offers based on the user’s app behaviour as follows: Upon receiving exit intent on the ‘Cart’ i.e. cart abandonment, the brand triggered a push notification containing offers to drive conversion; Sent special discount offers to anonymous users to encourage them to sign up.
As you can see, Push Amp can truly Amp up your engagement, retention, and ultimately, Marketing ROI.