Indonesia’s Leading Online Fashion Brand Increases Email CTRs by 13% With Smartech’s AI Module

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Key Results

13%

Uplift in email CTRs by optimising send times

6%

Boost in email open rates by optimising send times

Challenges

  • Absence of data-driven insights on individual customers’ most engaged time over email as an important channel of communication
  • Average marketing ROI through email on being unable to reach the right customer at the right time via email

Netcore Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered Berrybenka to:

  • Harness the power of Machine Learning through Netcore’s AI Engine, Raman, to identify the ideal time to engage with diverse customer segments
  • Boost conversions on the back of rising customer engagement by optimising the send times of their automated email campaigns