How India’s Leading Online Chess Store Boosted ROI by 16X through Smartech’s Dynamic Personalisation Solution

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Key Results

30%

Increase in CTR

20%

Uplift in Incremental Conversions

16X

Increase in ROI

Challenges

  • Inability to convert website visitors into purchasing customers despite high traffic
  • Lack of personalised product recommendations at an individual customer level
  • Inability to predict what products to target which customers with, based on behavioural data

Netcore Smartech Strategy

Smartech’s AI-powered personalisation and recommendation module allowed ChessBazaar to:

  • Lay the foundation for 1:1 personalisation using the clickstream data and current context of every website visitor
  • Offer individualised product listings in real-time, based on items each visitor was most likely to buy
  • Deliver contextual viewing and shopping experience by creating a “You May Like This” personalised product display widget on the website