How IIFL Finance Increased Their Email Domain Scalability by 5X in 90 Days with Smartech

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Key Results

5X

Increase in New Email Domain Scalability in 90 Days

~8%

Email Open Rates (due to Increase in Primary Email Inboxing)

Challenges

  • Low domain reputation of IIFL Finance’s new domain – iiflfinance.in, due to sporadic email marketing campaigns being sent to an increasing database of 67K customers
  • Low domain reputation resulted in majority of the email campaigns landing in the “Spam” folder and not the intended primary email inbox of customers
  • Absence of an intelligent marketing automation approach that didn’t allow them to target non-openers of their email campaigns

Netcore Smartech Strategy

Smartech’s AI-powered omnichannel marketing automation suite empowered IIFL Finance to:

  • Intelligently micro-segment database of 67K customers to target respective micro-segments with the most relevant communication via email
  • Enhance their domain reputation by contextually targeting those customers who had opened emails from iiflfinance.in over 60, 90, and 180-day periods
  • Execute creative campaign ideas; such as GIF-based mailers; based on recommendations shared by the Netcore Smartech team on a weekly basis