How Smartech’s AI Engine Helped Indonesia’s Leading Travel Company Increase Email Open Rates by 36%

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Key Results

56%

Increase in CTRs by optimising send times

36%

Uplift in email open rates by optimising send times

Challenges

  • Stagnant customer engagement through email marketing in terms CTRs and open rates
  • High dependence on manual intervention to identify customers’ most active or preferred time of engagement

Netcore Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered Panorama JTB to:

  • Leverage Netcore’s AI Engine, Raman, to analyse each customers’ historical data to identify time slots when they are most responsive
  • Improve CTRs and open rates by optimising send times of email marketing campaigns at scale