How Smartech’s AI Engine Helped Indonesia’s Leading Travel Company Increase Email Open Rates by 36%



Key Results


Increase in CTRs by optimising send times


Uplift in email open rates by optimising send times


  • Stagnant customer engagement through email marketing in terms CTRs and open rates
  • High dependence on manual intervention to identify customers’ most active or preferred time of engagement

Netcore Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered Panorama JTB to:

  • Leverage Netcore’s AI Engine, Raman, to analyse each customers’ historical data to identify time slots when they are most responsive
  • Improve CTRs and open rates by optimising send times of email marketing campaigns at scale