How Smartech Helped Bank Danamon Hit 14% CTR Through Email Marketing Automation

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Key Results

14%

CTR through email marketing automation

12X

Higher CTR compared to top BFSI companies in Indonesia

59%

Open Rates through email marketing automation

3.5X

Higher Open Rates compared to top BFSI companies in Indonesia

Challenges

  • Below expectation lead generation for product offerings available on the website
  • Lack of a marketing automation strategy to retarget website visitors who have shown interest in product offerings
  • High manual involvement while creating reminder campaigns for those customers that may have missed out on email communication

Netcore Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered Bank Danamon to:

  • Analyse and identify the various use case-driven email campaigns that could be automated for maximise engagement and conversions
  • Leverage the expertise of the Customer Success team to further optimise automated email campaigns
  • Reduce manual intervention and increase marketing ROI through emails due to more accurate and early deployment