How Smartech Helped Bank Danamon Hit 14% CTR Through Email Marketing Automation


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Key Results


CTR through email marketing automation


Higher CTR compared to top BFSI companies in Indonesia


Open Rates through email marketing automation


Higher Open Rates compared to top BFSI companies in Indonesia


  • Below expectation lead generation for product offerings available on the website
  • Lack of a marketing automation strategy to retarget website visitors who have shown interest in product offerings
  • High manual involvement while creating reminder campaigns for those customers that may have missed out on email communication

Netcore Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered Bank Danamon to:

  • Analyse and identify the various use case-driven email campaigns that could be automated for maximise engagement and conversions
  • Leverage the expertise of the Customer Success team to further optimise automated email campaigns
  • Reduce manual intervention and increase marketing ROI through emails due to more accurate and early deployment