How India’s Leading Under-Fashion Brand Increased Website Conversions by 200% with Smartech’s Personalised Boutiques

Key Results
200%
Increase in website conversions
65%
CTR via banner image on home page
16X
Uplift in ROI
Challenges
- Inability to convert website visitors into purchasing customers despite high traffic
- Lack of personalised product recommendations at an individual customer level
- Inability to predict what products to target which customers with, based on behavioural data
Smartech’s Strategy
Smartech’s AI-powered personalisation and recommendation solution allowed Clovia to:
- Lay the foundation for 1:1 personalisation using the clickstream data and current context of every website visitor
- Accurately predict the next digital action of individual visitors based on their navigation and behaviour on the website
- Drive conversions by creating a “Picked Just for You” personalised boutique that displayed recommended products individual visitors were most likely to purchase