How Alfacart Boosted Email Campaign Open Rates by 89% With Smartech’s AI Features

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Key Results

89%

Increase in email open rates by optimising send times

46%

Uplift in email CTRs by optimising send times

Challenges

  • Lack of data-driven insights on individual customers’ most engaged time over email
  • Inability to elevate customer engagement rates through email marketing due to heavy manual involvement

Netcore Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered Alfacart to:

  • Leverage Netcore’s AI Engine, Raman, to accurately hit upon the right time to engage with their customer base at a personalised level
  • Increase open rates and CTRs by delivering high-conversion email campaigns through our industry-leading Send Time Optimisation feature