HDFC Life Increases Customer Lifetime Value by 20% with Cross-Channel Automation

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Key Results

30%

Increase in leads from existing customers

30%

Increase in open rates because of relevant targeting

20%

Increases in Customer Lifetime Value

12 hrs

Reduction every week due to cross-channel automation

Challenges

  • Having different databases to map while running multiple campaigns
  • Different platforms to manage campaigns over email, SMS, OBD & missed call
  • Lack of integrated reporting interface for lead segregation

Netcore’s Strategy

  • Cross-channel marketing automation solution that can take insights from their analytical tool as an input
  • Define rule-based actions for delivering messaging across multiple channels (email, sms, OBD and missed call)
  • Automate lead scoring and sharing