GSK Mobile Sakhi – Market Mother’s Horlicks to Pregnant Women
Increase in overall website traffic
callers listened to >80% of brand content
- Reaching out to the target audience – pregnant women in media-dark locations (rural parts of India)
- Creating continuous customer engagement
- To facilitate an economical reach in the media-dark locations, we came up with an effective and actionable idea of using “voice” as the medium.
- A robust marketing and engagement program was executed to reach the rural mothers-to-be, and to cultivate the idea of consuming Mother’s Horlicks, by building confidence and educating the women about their and their baby’s health.